On-Site SEO Factors
I’ll start this post with by saying that list of on-site SEO factors that is in front of you is meant to be a (short) recap of how certain factors can affect your rankings and how important they might be. To put things in perspective, on-site SEO has less impact on rankings compared to some other factors like trust and authority of domain and number and quality of external links. But here is something that you need to think about before dismissing on-site SEO as unimportant:
- Having good on-site SEO might not be enough reach top rankings by itself but having that aspect of SEO neglected will most definitely bring penalty and hamper your other efforts to achieve good rankings. To make extreme example, pages that have no title or try to rank for “Web Design” and page title is something like “Pet Food” really won’t do that well.
- While on-site SEO is relatively less important for broad and very competitive keywords, when it comes to long tails its importance raises dramatically. Having carefully chosen title for certain inner page that has good content and a lot of inbound links and you just might see page getting top rankings if overall domain trust is high.
